Toyota Film, Digital, Viral Dream Machine / Test Wife by Caviar, Happiness Brussels

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Dream Machine / Test Wife

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Industry Cars
Media Film, Digital, Interactive & Mobile, Viral
Market Belgium
Agency Caviar
Agency Happiness Brussels
Director Arnaud Uyttenhove
Executive Creative Director Karen Corrigan
Art Director Margot Populaire
Copywriter Peter Ampe, Patrick Glorieux
Producer Caviar Content
Account Supervisor Pascal Kemajou
Released September 2012

Awards

Cannes Lions 2013
Film Lions Internet Film; Short Format Internet Film Silver

Credits & Description

Category: CINEMATOGRAPHY
Advertiser/Client: TOYOTA MOTOR EUROPE
Product/Service: GT86
Entrant Company: HAPPINESS BRUSSELS, BELGIUM
Advertising Agency: HAPPINESS BRUSSELS, BELGIUM
Production Company: CAVIAR Brussels, BELGIUM
Executive Creative Director: Karen Corrigan
Creative Director: Peter Ampe
Copywriter: Patrick Glorieux/Peter Ampe
Art Director: Margot Populaire
Agency Producer: Dominique Van Doormaal/Bart Vande Maele
Account Supervisor: Pascal Kemajou
Producer: Caviar
Director: Arnaud Uyttenhove
Account Manager: Emilie Dekeyser
Planner: Joris Joosten
Director Of Photography: Dimitri Karakatsanis
Brief Explanation
With the introduction of the GT86, Toyota brings back real driving pleasure. The GT86 has a lowered gravity point and has the ability to switch off all electronics providing car lovers with raw fun on the road. It's clearly the wet dream of petrol-heads and other car lovers. But would they go so far to love the GT86 more than their wife?