Trek Bicycles Film, Digital, Viral Trek by CG Journey


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Industry Bicycles
Media Film, Digital, Interactive & Mobile, Viral
Market United States
Agency CG Journey
Production Poetica
Released March 2013

Credits & Description

As if borne of a dream, Poetica’s beautifully monochromatic spec film for Trek Bicycles bares the distinct look and feel of a surreal mindscape. The piece, conceptualized by Poetica Creative Director Steve Tozzi and brought to life with the help of CG Director, Lead Animator John Clausing and Senior Flame Artist Aaron Vasquez, is an expressive 3D ode to the rider’s unique connection to the Trek brand.
Client: Trek
Spot Title: Trek
Air Date: (Spec)
Production/Post-production: Poetica
CD: Steve Tozzi
CG Director and Lead Animation: John Clausing
MD: Rachelle Madden
Animator(s): Young Park, Kirt Critoph
Compositor: Rosalie Garlow
Senior Flame Artist: Aaron Vasquez
ICE Generation/Animator: Matt Semel
Head of Production: Stefanie Bassett

Music by Colors in the Air
Song Title: “Social Race” from Surfacing EP
Copyright 2013