United Colors Of Benetton Film, Digital, Viral Unemployee of the Year by Fabrica

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Unemployee of the Year

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Industry Apparel & Accessories Stores
Media Film, Digital, Interactive & Mobile, Viral
Market Italy
Agency Fabrica
Released November 2012


ADC Awards 2013
Interactive Online Content - Viral Video Bronze

Credits & Description

Media: TV
Geo: Italy
Category: Clothing & Footwear
Agency: Fabrica
Brand: Benetton
Advertising Agency: Fabrica, Treviso, Italy
Executive Creative Director
Erik Ravelo, Carlo Cavallone, Bryan Rowles
Creative Director Paulo Martins
Designer Patric Franz
Director of Photography Erik Wilson
Director Tristan Patterson
Editor Will Judge (The Gentleman's Club)
Executive Producer Chris Barrett (Smuggler)
Producer Neil Henry, Maria Perez
Line Producer Gustav Geldenhuys
Production Company Smuggler London
Visual Effects Glassworks Amsterdam
Sound Design Kaisersound
Music/Composer Night Creeper by Blackwater
Project Manager Frederic Point
Account Director Judson Whigham
Brief Explanation
The film pays homage to a generation who’s facing a massive global financial crisis. It follows the lives of four young “unemployees” and depicts their daily struggle to find a job against all odds, and a place in society.