Hair off my stuff - front by J. Walter Thompson New York for Wilkinson Sword

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Hair off my stuff - front

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Industry Shaving
Media Film, Digital, Interactive & Mobile, Viral
Market United States
Agency J. Walter Thompson New York
Director Joakim Reveman
Executive Creative Director Sarah Barclay
Designer Yangjie Wee
Editor Paul Snyder At Lost Planet
Released May 2010

Credits & Description

Meet the new Wilkinson Sword Quattro Titanium Body razor. It keeps your stuff looking tidy without the worry of nicking a bolt. Just use the trimmer on one end to trim your stuff and switch to the razor on the other to unveil your whole package.

Men have hair all over their stuff. Across many manly terrains: on their back, chest and of course crotch. You name the stuff, they have hair on it. Wilkinson Sword Quattro Titanium Body Trimmer is the grooming tool that helps men manage their hairy stuff. The brand recently launched a three-minute viral film that tells the story of three men battling this affliction. The film directs viewers to where they can watch a beautiful redhead demonstrate how to get the hair off all their stuff. The instructional videos cover all of the major body parts: ‘front’, ‘back’ and ‘nuts and bolts’.

Client: Wilkinson Sword
Agency: JWT NY
Production Company: @ Radical Media
Director: Joakim Reveman
Art Director / Copywriter: Sara Worthington
Chief Creative Officer: Ty Montague/Harvey Marco
Executive Creative Director: Sarah Barclay
Creative Director/ art director / copy: Georgina Hofmann
Creative Director/ writer: Lisa Topol
Creative Director/ art director / copy: Samira Ansari
Copywriter / Art Director: Armando Flores
Designer: Yangjie Wee
Country: United States of America
Editor: Paul Snyder at Lost Planet
Music: Pull Music

Keywords: Wilkinson, Sword, Quattro, Titanium, Body, razor, shaving, commercial, front, humor