Wilkinson Sword Film, Digital, Viral hair off my stuff - tv commercial by J. Walter Thompson New York

Adsarchive » Film , Digital , Viral » Wilkinson Sword » hair off my stuff - tv commercial

hair off my stuff - tv commercial

Pin to Collection
Add a note
Industry Shaving
Media Film, Digital, Interactive & Mobile, Viral
Market United States
Agency J. Walter Thompson New York
Director Joakim Reveman
Executive Creative Director Sarah Barclay
Designer Yangjie Wee
Editor Paul Snyder At Lost Planet
Released May 2010

Credits & Description

Men have hair all over their stuff. Across many manly terrains: on their back, chest and of course crotch. You name the stuff, they have hair on it. Wilkinson Sword Quattro Titanium Body Trimmer is the grooming tool that helps men manage their hairy stuff. The brand recently launched a three-minute viral film that tells the story of three men battling this affliction. The film directs viewers to hairoffmystuff.com where they can watch a beautiful redhead demonstrate how to get the hair off all their stuff. The instructional videos cover all of the major body parts: ‘front’, ‘back’ and ‘nuts and bolts’.

Client: Wilkinson Sword
Agency: JWT NY
Production Company: @ Radical Media
Director: Joakim Reveman
Art Director / Copywriter: Sara Worthington
Chief Creative Officer: Ty Montague/Harvey Marco
Executive Creative Director: Sarah Barclay
Creative Director/ art director / copy: Georgina Hofmann
Creative Director/ writer: Lisa Topol
Creative Director/ art director / copy: Samira Ansari
Copywriter / Art Director: Armando Flores
Designer: Yangjie Wee
Country: United States of America
Editor: Paul Snyder at Lost Planet
Music: Pull Music

www.hairoffmystuff.com

Keywords: Wilkinson, Sword, Quattro, Titanium, Body, razor, hair, off, my, stuff, shaving, commercial, back, humor, advert, how-to, on, balls