NBA 2K14 - The Reign Begins by Zambezi for 2k Sports

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NBA 2K14 - The Reign Begins

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Industry Video Games/Consoles
Media Film, Digital, Interactive & Mobile
Market United States
Agency Zambezi
Associate Creative Director Jon Runkle
Creative Director Kevin Buth
Art Director Manu Gregori
Producer Carolyn Lu
Account Supervisor Jeramie Hopson
Released June 2013

Credits & Description

The NBA 2K14 cover is the BIGGEST yet with LeBron James announced as the cover star. This is the first time in his decade-long career that LeBron, who played in Game #1 of the 2013 NBA finals last evening, will be the face of a video game.
For the campaign, Zambezi created a :30 TVC featuring LeBron James and Steve Kerr, which will run throughout the day today on ESPN's SportsCenter. Additionally, there is a one day ESPN.com / NBA.com takeover will include banners with the :30 spot and :15 pre-roll embedded throughout the day today.
Agency: Zambezi
Founder/Executive Creative Director: Brian Ford
Founder/Managing Director: Chris Raih
Creative Director: Kevin Buth
Associate Creative Director: Jon Runkle
Creative Strategist: Desmond Marzette
Art Director: Manu Gregori
Executive Producer: Alex Cohn
Senior Producer: Nathan Nowak
Producer: Carolyn Lu
Director of Digital: Peter Mertz
Digital Producer: Sean Carnage
Director of Sports Marketing: Matt Dzamba
Account Director: Kevin O’Brien
Account Supervisor: Jeramie Hopson
Brand: 2K Sports
SVP of Sports Operations: Jason Argent
Senior Director of Marketing: Chris Snyder
Director, Brand Marketing: Mike Rhinehart