|Industry||Shows, Events & Festivals, Advertising & Communication|
|Media||Film, Digital, Interactive & Mobile|
|MIAF Awards 2011|
|MIXX Awards (Internet): Campaigns||Best integrated interactive campaign||Second place|
Credits & Description
WIN OR FIND EXCUSE – that is the slogan for the 12th Kiev International Advertising Festival promo campaign. Assuming that an advertiser does not really have any reason to ignore the most important professional event, all he might use as an explanation for his absence is but an excuse. We suppose, that many advertisers would like to participate in festivals, but are ashamed to lose, and so they want to have an excuse just in case. "12 KIAF is the meaningful event for the leading agencies. Professional jury in every category. Nominations for innovative advertising. How will you explain that you haven’t participated?"