Interactive Installation [Video] by SapientNitro Gurgaon for Absolut

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Interactive Installation [Video]

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Media Film, Digital, Interactive & Mobile
Market India
Agency SapientNitro Gurgaon
Production BeatFactory
Released July 2012

Awards

Epica Awards 2012
Media Innovation Media Innovation - Alternative Media Bronze

Credits & Description

Agency (city): SapientNitro, Guragon
Creative Director(s): Suchitar Gahlot
Copywriter(s): Sunil Vallu
Art Director(s): Sunil Vallu
Production Company (& City): BeatFactory, Guragon
Agency Producer(s): Ashish Nagpal
Film Production: Jamun Films
Sound Design: Antara Aneja
Sound Production: Amit Yadav
Executive Director: Sohini Pani
Short explanation
Absolut’s is a creative journey that begins at ‘Absolut Blank’. What you make of the Absolut experience is up to you. From a communication point of view, the job for the agency was to create an immersive concept that leverages technology, design and consumer behavior.
Description
The Absolut India project is unique in using sounds as opposed to images to deliver an experience. The installation is an arrangement of ‘bottled up’ Indian sounds contained in ten polyresin cast Absolut bottles. Each bottle is labeled corresponding to the sounds it contains and uses custom electronics to deliver the experience. When a person eavesdrops on a bottle, he triggers sensors that ‘play’ the pre-recorded sound clip.