The big day by Wanda Productions, Y&R Paris for Actimel

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The big day

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Industry Dairy products & Eggs
Media Film, Digital, Interactive & Mobile
Market France
Agency Wanda Productions
Director Ivan Grbovic
Agency Y&R Paris
Creative Director Pierrette Diaz
Art Director Eric Esculier - Stéphane Santana
Copywriter Pierre Philippe Sardon
Released April 2014

Credits & Description

Some mornings mean more than others. Those mornings we need to feel good to meet the challenges of the day. And some mornings we simply cannot fail. The Big Day is about no ordinary morning: a man is about to land for the first time on the famous red planet, Mars!
Brand: Actimel
Media: Online
Category: Food
Agency: Y&R
Geo: France
Actimel: The big day
Advertising Agency: Y&R Paris, Boulogne-Billancourt, France
Creative Director: Pierrette DIaz
Art Director: Eric Esculier
Copywriter: Pierre-Philippe Sardon
Director: Ivan Grbovic
Production house: Wanda Productions
Executive producers: Claude Fayolle, Jérôme Denis
Post-production: One More
Post-producer: Olivier Glandais
Sound direction: Thomas Couzinier, Vincent Nayrolles
Sound production: Kouz Production, The Shop
Music production: Vincent Nayrolles / The Shop
Published: March 2014