The Greatest Action Movie Ever (G.A.M.E) by Hornet Inc., McCann New York for Ad Council

Adsarchive » Film , Digital » Ad Council » The Greatest Action Movie Ever (G.A.M.E)

The Greatest Action Movie Ever (G.A.M.E)

Pin to Collection
Add a note
Industry Charities, Foundations, Volunteers
Media Film, Digital, Interactive & Mobile
Market United States
Agency Hornet Inc.
Agency McCann New York
Production ADDigital Productions
Released April 2013

Awards

Cresta Awards 2014
Branded Entertainment - Bronze Winners

Credits & Description

McCann New York introduces The Greatest Action Movie Ever (G.A.M.E), a kid-targeted film offering fun ways to channel the inner action hero and take steps towards a more active and nutritionally balanced lifestyle.
Starring Ryan Ochoa of the hit Disney XD series Pair of Kings, the first half of the six-minute long film premiered on Sunday, April 14 on Disney XD as part of Disney’s Magic of Healthy Living , an initiative that inspires kids and families to lead healthier lifestyles. Audiences were then directed to Centers for Disease Control and Prevention’s BAM! Body and Mind website, BAM.gov, to see the second part of the film and access additional health-related resources. The full-length film will also be featured on KIDZBOP.com and Disney.com.
Created pro bono by McCann Erickson for the Ad Council, the movie is the result of a two month-long contest that invited kids ages 5-18 to submit videos on KIDZBOP.com that showcase their action moves and healthy eating habits in one of nine different scripted scenes. Kids everywhere had the opportunity to upload their audition videos to KIDZBOP.com, the leading safe social network and video sharing site for kids and tweens with over 1.4 million registered users. More than 1,300 kids submitted videos and auditioned for the film, and over 5,000 kids cast their vote to select real kids from across the nation to star in G.A.M.E. alongside Ryan Ochoa.
CLIENT: Ad Council
AGENCY: McCann New York
Linus Karlsson – Chief Creative Officer/Global Brands
Sean Bryan - Chief Creative Officer
Thomas Murphy - Chief Creative Officer
Jesse Potack - Group Creative Director/Writer/Director
Benjamin Vendramin – Group Creative Director/Art Director/Director
Joyce King Thomas – President McCann XBC
Catherine Patterson –Executive Producer
Jill Ann Toloza - Sr. Integrated Producer
Minnie Tran - Sr. Integrated Producer
Sally Hotchkiss – Executive Producer
EDITORIAL
Craft
Nathan Thompson – Editor
Gerard McConvillen – Sound Design
Jeff Fischer - Producer
PRODUCTION
ADDigital Productions
Thomas Mooney – Executive Producer
Dan Klein – Executive Producer
Theresa Marth - Producer
VFX:
Charlex
Yunsung Cho - Designer & CG Generalist
Dade Orgeron - Charlex Creative Director
Salar Saleh - CG Supervisor
Ryan Dunn - Executive Creative Director
Alex Jarman - Executive Producer, Telecommunications
Animation
Hornet
Santa Maria - Director
MUSIC:
Big Foote
Sherman Foote - Director