Adidas Film, Digital BARA'AH - JORDAN by TBWA\Chiat\Day USA

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Industry Sportswear, Athletic Footwear & Accessories
Media Film, Digital, Interactive & Mobile
Market United States
Agency TBWA\Chiat\Day USA
Director Seb Edwards
Creative Director Linda Knight
Art Director Hillary Coe
Copywriter Richard Beesening
Account Supervisor Catherine Fishback
Editor Austyn Daines
Released May 2013

Credits & Description

Advertiser: ADIDAS
Category: Video
Advertising campaign: BARA'AH - JORDAN
Sound Designer/Producers: Chris Smith (Squeak E Clean)
Art Director: Hillary Coe (TBWA\Chiat\Day)
Sound Designer/Producers: Jack Caitlin (Squeak E Clean)
Global Group Creative Director: Brent Anderson (TBWA\Chiat\Day)
Mixer: John Bolen (Play Studios)
Chief Creative Officer: John Norman (TBWA\Chiat\Day)
Global Account Director: Caroline Britt (TBWA\Chiat\Day)
Planning Team: Katie Acosta (TBWA\Chiat\Day)
Director Of Photography: Lol Crawley (Park Pictures)
EP And Producer: Michaela Johnson (Park Pictures)
Executive Producer: Mila Davis (TBWA\Chiat\Day)
VFX Artist/Executive Producer: Russell Fell (Fell VFX)
Director: Seb Edwards (Park Pictures)
VFX Artist/Executive Producer: Rachel Koch (Fell VFX)
Sound Designer/Producers: Andres Aelasquez (Squeak E Clean)
Editor: Austyn Daines (Rock/Paper/Scissors)
Account Supervisor: Catherine Fishback (TBWA\Chiat\Day)
Copywriter: Linda Knight (TBWA\Chiat\Day)
Managing Director: Nick Drake (TBWA\Chiat\Day)
Production Company: Park Pictures (Park Pictures)
EP And Producer: Justin Pollock (Park Pictures)
Creative Director: Linda Knight (TBWA\Chiat\Day)
Assistant Producer: Micah Kawaguchi-Ailetcher (TBWA\Chiat\Day)
Planning Team: Rebecca Harris (TBWA\Chiat\Day)
Copywriter: Richard Beesening (TBWA\Chiat\Day)
Planning Team: Scott Macmaster (TBWA\Chiat\Day)

Brief Explanation
#mygirls’ is a global adidas women’s campaign that connects and inspires girls across the world. The campaign illustrates what it means to go ‘all in’ told with four different athletic groups playing four different sports, in four different countries. While their ethnicity, sport and culture may be different they are connected by passion and friendship. Through thick and thin, joy and pain, triumph and loss, they are ‘all in’ for each other. The campaign includes web films for each tribe and a tagline ‘all in for #mygirls’ that enables like-minded girls across the world to connect.