Adidas Film, Digital ADIDAS SKYCOMIC by TBWA\Hakuhodo Tokyo

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Industry Sportswear, Athletic Footwear & Accessories
Media Film, Digital, Interactive & Mobile
Market Japan
Agency TBWA\Hakuhodo Tokyo
Associate Creative Director Hideyuki Tanaka
Creative Director Kazoo Sato Associate Creative Director
Art Director Haruhito Nisawadaira
Copywriter Masaharu Kumagai
Designer Keisuke Shimizu Tbwa\hakuhodo
Producer Kentaro Kinoshita, Makiko Okada
Illustrator Teru Chifusa
Production MONSTER
Released April 2010

Credits & Description

Category: Clothing, Footwear & Accessories
Advertiser: ADIDAS
Product/Service: ADIDAS FOOTBALL
Date of First Appearance: Apr 20 2010
Entry URL:
Creative Director: Kazoo Sato (TBWA HAKUHODO)
Associate Creative Director: Hideyuki Tanaka (TBWA Hakuhodo)
Senior Art Director: Hirofumi Nakajima (TBWA HAKUHODO)
Senior Art Director: Katsuhiro Shimizu (TBWA HAKUHODO)
Art Director: Haruhito Nisawadaira (TBWA HAKUHODO)
Copywriter: Masaharu Kumagai (TBWA HAKUHODO)
Designer: Keisuke Shimizu (TBWA Hakuhodo)
Digital Planner: Shintaro Takeuchi (TBWA Hakuhodo)
Account Director: Taro Sato (TBWA Hakuhodo)
Interactive Art Director: Jun Ino (Formes)
Technical Director: Keitaro Takahashi (Formes)
Flash Developer: Shunsuke Ohba (Formes)
Producer: Kentaro Kinoshita (Monster)
Producer: Makiko Okada (Monster)
Production Manager: Hideki Harada (Monster)
Production Manager: Mona Yamamoto (Monster)
Illustrator: TERU (mashcomix)
Sound Designer: Atsushi Shimomura (Sosa)
Printing Production: (Magic Touch Japan)
Making Movie Production: (cocoon)

English Synopsis
The SKYCOMIC was made to support the Japan Football Team on their journey to the 2010 FIFA World Cup in South Africa. We created thirteen 300 square meter comic strip panels totalling approximately 3,900 square meters (42,000 square feet) - a Guinness World Record. Each panel was based on a player and created in his hometown. 63,000 schoolchildren, parents and fans nationwide helped paint the panels or support the effort online. Aerial photographs were put online along with behind-the-scenes videos, photos, and fan messages. The team could view the entire giant comic strip from their airplane as they departed Tokyo.