Adidas Film, Digital Nitrocharge by United State of Fans Amsterdam

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Nitrocharge

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Industry Sportswear, Athletic Footwear & Accessories
Media Film, Digital, Interactive & Mobile
Market Netherlands
Agency United State of Fans Amsterdam
Art Director Martin Van De Heu
Copywriter Ben Hartman
Client Service Director Geoff Coyle
Released May 2013

Credits & Description

Media: TV
Category: Clothing & Footwear
Advertised brand: adidas
Advert title(s): Nitrocharge
Headline and copy text (in English):
ADIDAS LAUNCHES NITROCHARGE WITH INTEGRATED MARKETING CAMPAIGN
Agencies combine to launch completely new silo for adidas
Herzogenaurach, Tuesday 28th May 2013 – adidas has launched Nitrocharge a completely new silo of football boots to join the Predator, f50 and adiPure ranges currently on the market. Working with United State of Fans\TBWA, Hill + Knowlton Strategies, We Are Social, FITCH and Tribal DDB Amsterdam, adidas has pulled together a campaign that spans across Advertising, Comms, PR, Social, Digital, Retail and Experiential.
The new boot has been designed for a specific type of player, known as ‘The Engine’. This player is seen as someone who is always on, running, tackling and passing with relentless energy and absolutely no fear. This player type reflects the technology incorporated in the new boot which is focused on increasing and retaining as much energy as possible. Both this idea and the player-type to go with it have been key to the over-arching campaign and provided the inspiration for every facet of it.
Advertising Agency: United State of Fans \ TBWA, Amsterdam, the Netherlands
Agency website: http://www.unitedstateoffans.com
Executive Creative Director: Ben Hartman
Art Director: Martin van de Heu
Copywriter: Ben Hartman
Additional credits:
Agency: United State of Fans \ TBWA
Creatives: Nikolaus Ronacher (Art Director & Design), Jason Schragger
Global Director of Strategy: Bart van der Vliet
Client Service Director: Geoff Coyle
Strategy Manager: Ruben Beijer
Account Director: Manos Magoulas
Sr. Account Manager: Brenda Rangel
Account Executive: Robert Ruijgrok
Executive Film Producer: Michael MacMillan
Print Producer: Maria Perez
Digital agency: Tribal DDB Amsterdam
Creatives: Bart Mol, Pol Hoenderboom
Digital production agency: MediaMonks
Published: May, 2013