Air France Film, Digital Music in the sky by BETC

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Music in the sky

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Industry Mobile applications
Media Film, Digital, Interactive & Mobile
Market France
Agency BETC
Creative Director Florence Bellisson
Art Director Alexandre Saad, Esteban Lebour, Sébastien Partika
Copywriter Guillaume Rebbot, Edouard Olhagaray
Designer Bernard Quarante
Producer Antonia Alfonsi
Production Guillaume Didier Wild Box Production
Released November 2012

Credits & Description

Air France Music is known and renowned for its exclusive musical selections. They are now inviting music lovers to turns their heads towards the sky with the new iPhone application 'Music in the Sky', designed by Air France agency BETC Paris.
The principle is both poetic and fun: exclusive tunes are hidden in the clouds and all you have to do is catch them by lifting your iPhone, which automatically adds them to your playlist.
Category: Travel, transport & tourism
Client: Air France
Agency: BETC Paris
Production: Guillaume Didier Wild Box Production
Country: France
Creative Director: Florence Bellisson
Art Director: Sebastien Partika
Art Director: Esteban Lebour
Art Director: alexandre saad
Copywriter: Edouard OLHAGARAY
Copywriter: Guillaume REBBOT
Producer: Antonia Alfonsi
Designer: Bernard Quarante
Agency Management: Valerie Albou, Valentin Beck, Thiphaine du Plessis
Strategic Planning: Sebastien Houdusse
Technical Supervisor: Alain N'guyen, Benjamin Vergne