Boss by M&C Saatchi Paris for Ajinomoto

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Boss

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Industry Pasta
Media Film, Digital, Interactive & Mobile
Market France
Agency M&C Saatchi Paris
Production Ursus
Producer Eric Buisson
Released June 2016

Credits & Description

Brand: Ajinomoto
Media: TV
Category: Food
Agency: M&C Saatchi
Geo: France
Ajinomoto: Boss
After a successful launch in the US, where Ajinomoto is positioned as the leader for the frozen food sector in the supermarkets, Ajinomoto aims to conquer the European market by choosing France as its main gateway. The Japanese market leaders’ambition is to take a significant share of the French market and to open up to different culinary cultures. The brand has decided to go off the beaten path unlike its competitors within the Japanese culinary industry, by bringing the unique flavour of traditional Japanese dishes to the French audience, rather than focusing solely on sushi and sashimi.
Adversting Agency: M&C Saatchi GAD, Paris, France
Agency Directors: Thierry Taglioni, Elodie Lerma
Creative Directors: Robin de Lestrade, Jorge Carreño
TV Producer: Virginie Maïonchi
Film director: Hervé Plumet
Production: URSUS
Producer: Eric Buisson
Head of Production: Matthieu Dubail
Published: