Alb Film, Digital GOLDEN CHAINS by CLM BBDO Paris

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GOLDEN CHAINS

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Industry Culture, Leisure & Sport, Records & Cinema Production
Media Film, Digital, Interactive & Mobile
Market France
Agency CLM BBDO Paris
Director Johnatan Broda
Executive Creative Director Matthieu Elkaim
Creative Director Olivier Lefebvre, Benjamin Marchal
Art Director Julien Boissinot
Copywriter Kevin Salembier
Producer Willy Morence
Released May 2013

Awards

Cannes Lions 2013
Film Lions Other Film Content; Interactive Film Gold

Credits & Description

Type of entry: Other Film Content
Category: Interactive Film
Advertiser: ALB
Product/Service: MUSIC VIDEO
Agency: CLM BBDO Boulogne-Billancourt, FRANCE
Executive Creative Director: Matthieu Elkaim
Creative Director: Benjamin Marchal/Olivier Lefebvre
Copywriter: Kevin Salembier
Art Director: Julien Boissinot
Agency Producer: Jean- Gabriel Saint-Paul
Producer: Willy Morence
Director: Johnatan Broda
Music: Green United Music
Account Manager: Kevin Salembier/Julien Boissinot
Other Credits: Pierre Deshayes : Case Study Editor (CLM BBDO)
Brief Explanation
So, to promote and finance his upcoming album, ALB came up with GOLDEN CHAINS, a unique participative music video, in which the artist took up the challenge of selling his personal items… for real and use the revenue gained to fund the production of his next album.
From his old sneakers to his musical instruments- even the rental of his apartment, GOLDEN CHAINS gives the audience the opportunity to purchase in real time all the things that ALB is getting rid of, via well-known e-commerce websites.