Google Maps - End of the Road by Staff De Comunicacao for Alerj

Adsarchive » Film , Digital » Alerj » Google Maps - End of the Road

Google Maps - End of the Road

Pin to Collection
Add a note
Industry Public awareness
Media Film, Digital, Interactive & Mobile
Market Brazil
Agency Staff De Comunicacao
Art Director Pedro Vargens
Copywriter Lucas Ribeiro
Account Supervisor Daniela Autran
Production Safari
Released May 2013

Credits & Description

Media: Online
Category: Public interest
Agency: Staff
Brand: Alerj
Geo: Americas, Brazil
We created an unprecedented intervention using the search facility of Google Maps on the leisure website of the largest newspaper in Rio. Whenever people would look for bars, nightclubs or restaurants, their route would be abruptly interrupted by traffic accident icons. Trees, street post and fire hydrants would appear in the middle of the route leading people to a public awareness message.
Advertising Agency: Staff Brasil, Rio de Janeiro, Brazil
Creative Directors: Paulo Castro, Neca Bohrer, Bernardo Machado
Art Director: Pedro Vargens
Copywriter: Lucas Ribeiro
Digital Producer: Alejandra Mendoza
Account Supervisor: Daniela Autran
Advertiser’s Supervisor: Luisi Valadão
Account Manager: Rafaella Eyer
Production Company: Safari.to
Media: Thiago Bravo
Published: January 2013