Alive Film, Digital TROY DAVIS - I AM ALIVE by Plan.net, Serviceplan Munich

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TROY DAVIS - I AM ALIVE

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Industry Public awareness, Charities, Foundations, Volunteers
Media Film, Digital, Interactive & Mobile
Market Germany
Agency Plan.net
Executive Creative Director Markus Maczey, Till Diestel Serviceplan
Creative Director Bernd Nagenrauft
Art Director Tim Kremer, Kathrin Wetzel, Jerome Pflueger
Copywriter Simon Raab
Account Supervisor Marina Gnann
Agency Serviceplan Munich
Executive Creative Director Markus Maczey, Henning Patzner, Cosimo Moeller
Creative Director Alexander Schill, Bernd Nagenrauft
Art Director Tim Kremer, Kathrin Wetzel, Jerome Pflueger
Copywriter Petra Nachtigall, Simon Raab
Account Supervisor Christoph Kunzendorf, Tamara Jonescheit, Marina Gnann
Illustrator Simon Prades
Released April 2013

Awards

Cannes Lions 2013
Cyber Lions Craft; Illustration and Graphic Design Bronze

Credits & Description

Type of entry: Craft
Category: Illustration and Graphic Design
Advertiser: ALIVE - COALITION TO ABOLISH THE DEATH PENALTY
Product/Service: ALIVE - COALITION TO ABOLISH THE DEATH PENALTY
Agency: SERVICEPLAN Munich, GERMANY
Chief Creative Officer: Alexander Schill (Serviceplan)
Executive Creative Director: Henning Patzner/Cosimo Moeller (Serviceplan)
Executive Creative Director: Markus Maczey (Plan.net)
Creative Director: Bernd Nagenrauft (Plan.net)
Copywriter: Petra Nachtigall/Simon Raab (Serviceplan)
Art Director: Tim Kremer/Jerome Pflueger (Serviceplan)
Art Director: Kathrin Wetzel (Plan.net)
Account Supervisor: Christoph Kunzendorf/Tamara Jonescheit (Serviceplan)
Account Supervisor: Marina Gnann (Plan.net)
Graphic Design: Dominik Skrabal (Serviceplan)
Illustration: Simon Prades ()
Screendesign: Kathrin Wetzel (Plan.net)
Programmer: Daniel Ernle (Dec3)
Programmer: Simon Bail ()
Agency Producer: Florian Panier (Serviceplan)
Sound Design: Ninja Tune (The Cinematic Orchestra)
Brief Explanation
Alive e.V. is a non-profit organization committed to the universal abolition of the death penalty. Our task was to raise the awareness of this issue. We accomplish this using the example of Troy Davis, who was sentenced to death for the murder of a police officer.
Using the letters Davis wrote from death row, we created a font. So, we give him a posthum voice - using his own handwriting, we tell his tragic story on a website. Users also can write petitions there and publish them on social media platforms.
Posts are regulary printed and sent to President Obama.