LiveFrog by Ogilvy Sao Paulo, Vetor Zero/Lobo for Allianz

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LiveFrog

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Industry Insurance, Software & Multimedia Productions, SaaS
Media Film, Digital, Interactive & Mobile
Market Brazil
Agency Ogilvy Sao Paulo
Agency Vetor Zero/Lobo
Director Gabriel Nobrega E Jayme Cavalcanti
Creative Director Marcos P. Ribeiro
Released September 2012

Credits & Description

We’ve turned the popular game Frogger into a live interactive experience. Instead of animated traffic, we are using the realtime heavy São Paulo’s traffic. We’ve put a camera on the rooftop of a building, streaming live on a high traffic street and in this game, Facebook users can help the amphibians cross safely to the other side. With this virtual game, Allianz advises and proves that everyone can prevent real life dangers
Creative Director: Marcos Ribeiro
Creative team: Rafael Campos, Renato Rozenberg, Felipe Fernandes, Marcos Ribeiro
Production Company: Vetor Zero, Animatório and 14 bits.
Director: Gabriel Nobrega e Jayme Cavalcanti
Music title & Artist: Anvil FX + YBs