Alpargatas Film, Digital It’s Time To Shine Challenge by F/Nazca Saatchi & Saatchi Sao Paulo, J. Walter Thompson Sao Paulo

Adsarchive » Film , Digital » Alpargatas » It’s Time To Shine Challenge

It’s Time To Shine Challenge

Pin to Collection
Add a note
Industry Shoes
Media Film, Digital, Interactive & Mobile
Market Brazil
Agency F/Nazca Saatchi & Saatchi Sao Paulo
Executive Creative Director Fabio Fernandes
Creative Director Theo Rocha
Creative Rafael Rosa, Isabelle De Vooght, Marcelo Rosa
Agency J. Walter Thompson Sao Paulo
Executive Creative Director Fabio Fernandes
Creative Director Theo Rocha
Creative Rafael Rosa, Isabelle De Vooght, Marcelo Rosa
Released August 2016

Awards

One Show 2017
Mobile Gaming Merit

Credits & Description

Media: Interactive
Media: Ambient
URL: https://www.itstimetoshine.com.br/
Client: Alpargatas
Agency: F/Nazca Saatchi & Saatchi, São Paulo
Country: Brazil
Executive Creative Director: Fabio Fernandes
Creative Director: Theo Rocha
Creative: Marcelo Rosa
Creative: Isabelle de Vooght
Creative: Rafael Rosa
ACCOUNT MANAGEMENT: Ricardo Forli | Andrea Almeida | Julia Marquezi
MEDIA: Maurício Almeida | Luana Gallizzi | Karen Kimura | Gabriela Guedes | Guilherme Reggiani
PLANNING: André Foresti | Gabriela Sanchez
DIGITAL OPERATIONS DIRECTOR: Aline Verissimo
PROJECT MANAGER: Vivian Mo | Beatriz Andreucci
SOCIAL STRATEGY: Bold Conteúdo
DIRECTOR OF INSIGHTS: Willian Zanette
ASSISTANT OF INSIGHTS: Verônica Zanuzzo
TECHNOLOGY DIRECTOR: Jota Russo
DIRECTOR OF INTEGRATED PRODUCTION: Juliana Hasegawa
UX: Thiago Oliveira
TECHNOLOGY: Marcelo Arteiro
DIGITAL PRODUCER: Santa Transmedia
CLIENT APPROVAL: Rui Porto | Eliana Vilches | Fernando Beer | Rogério Barenco | Mariana Pires | Tereza Amorim
A new Mizuno campaign from F/Nazca Saatchi & Saatchi features a unique way of challenging and honoring street runners: the “It’s Time To Shine Challenge” connected cell phones, digital street furniture and social media to offer an unprecedented experience to Brazilian runners. In the challenge, runners used their cell phones to turn the distance between two bus stops into a racetrack, and anyone putting in a great performance on the improvised track became King or Queen of the road, with the photo of the fastest runner projected onto digital screens at bus stops, until someone beat their time. To participate, all you had to do was go to the track — between Gates 6 and 7 of Ibirapuera Park in São Paulo — and access the querobrilhar.com website by cell phone. After connecting to one of the bus stops, the person needed to run 450 meters to theother stop.