Alpargatas Film, Digital LOVE METER JERSEY by Grey Sao Paulo

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Industry Shoes
Media Film, Digital, Interactive & Mobile
Market Brazil
Agency Grey Sao Paulo
Executive Creative Director Pedro Cappeletti
Creative Director Renata Decoussau
Art Director Lucas Apoteker Heck
Copywriter Marcos Piccinini
Released May 2013

Credits & Description

Advertiser: ALPARGATAS
Agency: GREY 141 GROUP
Category: Other Digital Channels
Advertising campaign: LOVE METER JERSEY
Account Director : Marcel Cerdan (Grey 141 )
Creative Director : Renata Decoussau (Grey 141 )
Copywriter : Marcos Piccinini (Grey 141 )
Director Film : Matheus Ruas (Studio Fly )
RTVC : Natacha Veiga (Grey 141 )
Account Director : Letícia Meira (Grey 141 )
Copywriter : Daniel Perez (Grey 141 )
Executive Creative Director : Daniel Perez (Grey 141 )
Art Director : Lucas Heck (Grey 141 )
Chief Creative Officer : Pedro Cappeletti (Grey 141 )
Executive Creative Director : Pedro Cappeletti (Grey 141 )
RTVC : Renata Ruas (Grey 141 )

Brief Explanation
We developed a special edition of Gremio's jersey, with a sensor measuring the heartbeat rate of the cheering fan during each game of the season. This information runs through an app that compares the results of all fans that wore the jersey during the match, and fans with higher rates win tickets to the next game and coupons for club-related products.