The Young Professionals Project by American Express by BBR Saatchi & Saatchi Israel for American Express

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The Young Professionals Project by American Express

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Industry Business equipment & services
Media Film, Digital, Interactive & Mobile
Market Israel
Agency BBR Saatchi & Saatchi Israel
Director Vania Heymann Interlude
Executive Creative Director Yoram Levi
Creative Director Tomer Gidron
Art Director Tom Zakai
Copywriter Liron Cohen
Account Supervisor Lia Gat
Digital Creative Director Asaf Lupo
Production Periscope
Released October 2012

Credits & Description

American Express Israel through BBR Saatchi & Saatchi Tel Aviv is promoting The Young Professionals Project a nourishing environment for young business talents and chose to focus and guide nine young professionals for a year providing them with diverse and valuable professional guidance as well as a variety of tools and offers that will help bring them to their full potential.
the launching of the campaign started with a music clip in collaboration with TYP - an Israeli electro pop band made up of producer Johnny Goldstein and singer/songwriter/producer ivry Lider.
Category: Business equipment & services
URL: http://www.youtube.com/watch?v=uHZo6c0Fvgg&feature=g-all-u
Client: American Express
Agency: BBR Saatchi & Saatchi Tel Aviv, Israel
Production: Periscope
Country: Israel
Director: Vania Heymann
Executive Creative Director: Yoram Levi
Creative Director: Tomer Gidron
Art Director: tom zakai
Copywriter: Liron Cohen
VP Creative Director: Nadav Pressman
Creative Director: Tomer Gidron
Art Director: Tom Zakai
Copywriter: Liron Cohen
VP Digital: Maayan Tirangel
Digital Creative Director : Asaf Lupo
VP Planning: David Kosmin
Senior Planner: Guy Gordon
VP Production : Dorit Gvili
Production Manager: Gali Starkman
VP Group Account Head: Maya Salomon
Account Supervisor: Lia Gat
Account Executive: Sharon Zeevi
Production Company: Periscope
Director: Vania Heymann
Media: Zenit Digital â Yoav Tzuker, Ori Michael, Sivan Ramati
Traffic: Ronit Doanis
Director Of Photography: Moshe Mishal