WELCOME TO SMALL BUSINESS SATURDAY: TOOLKIT by Digitas New York for American Express

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WELCOME TO SMALL BUSINESS SATURDAY: TOOLKIT

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Industry Credit Cards
Media Film, Digital, Interactive & Mobile
Market United States
Agency Digitas New York
Released January 2013

Credits & Description

Advertiser: AMERICAN EXPRESS
Agency: DIGITAS
Category: Branded utility/tool (for digital)


Brief Explanation
In 2010, American Express created Small Business Saturday®, an official shopping day between Black Friday and Cyber Monday, to help fulfill American Express OPEN®’s mission: helping businesses do more business. The objective of the third annual Small Business Saturday was to empower small business owners (SBOs) to make the day their own and encourage others to support their local communities. One way we accomplished this was by creating downloadable toolkits, dedicated to both SBOs and community members. Available on ShopSmall.com, they included branded “Shop Small®” point of purchase materials, sample social media posts, online static banners, and more.