You vs. Sharapova by Momentum Chicago for American Express

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You vs. Sharapova

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Industry Postal, Courier, Shipping & Freight services
Media Film, Digital, Interactive & Mobile
Market United States
Agency Momentum Chicago
Released February 2016

Awards

A-List Awards 2016
Interactive Virtual Reality, Single Bronze

Credits & Description

Agency: Momentum Worldwide / Chicago
Client: American Express
As brands continue to experiment with virtual-reality technologies, the consumer experience has only become more and more active. That's especially great for sports fans who want to experience what it's like to face off against their favorite athletes, and it's exactly what American Express did for this year's U.S. Open.
American Express crafted a VR experience that lets tennis fans play opposite Maria Sharapova. It's called "You vs. Sharapova," and it's the first VR experience to feature live action—consumers get to swing a racket and try to return Sharapova's serve—and a CGI version of an athlete.