American Legacy Foundation TRUTH Film, Digital Obsolete by Nickelodeon Creative Advertising, Warhorse Filmaker


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Industry Charities, Foundations, Volunteers
Media Film, Digital, Interactive & Mobile
Market United States
Agency Nickelodeon Creative Advertising
Director Andrew Wonder
Creative Director Pete Johnson
Art Director Jacqueline Sendgikoski
Editor Akiko Iwakawa-Grieve
Agency Warhorse Filmaker
Released July 2015

Credits & Description

Tobacco use is declining in our nations teens. In 2013, only 9 per cent of teens still smoked, which is less than the number of phone landlines still in use. Our art expresses this idea by comparing it to the gradual obsolescence of payphones. Teens today connect with the world in smarter ways, and Big Tobacco’s messaging isn’t reaching them anymore. Agency: Nickeldeon
Category: Public interest
Client: American Legacy Foundation
Agency: Nickelodeon Creative Advertising
Production: Warhorse Filmaker LLC
Country: United States of America
Director: Andrew Wonder
Creative Director: Pete Johnson
Art Director: Jacqueline Sendgikoski
Assoc Creative Director: Juan Carlos Gutierrez
Senior Copywriter: Tom Vullo
Exec Agency Producer: Hafeez M. Saheed
Executive Producer: Al Risi
Executive Producer: Alon Simcha
Senior Agency Producer: Katie Gillies
Sound: Nutmeg - Brian Beatrice
Editing Company: Cut and Run
Post production: Cut and Run -Joey Grosso Compositor
Post production: The Mill - Fergus McCall Colourist
Composer: Paul James Riggio
Editor: Akiko Iwakawa
Assistant Agency Producer: Rachel Stern
Post Production Producer: Ellen Lavery
Music: Groove Guild