Antarctica Film, Digital Tickets from BOA by ALMAP BBDO Brazil

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Tickets from BOA

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Industry Beers and Ciders
Media Film, Digital, Interactive & Mobile
Market Brazil
Agency ALMAP BBDO Brazil
Creative Director Andre Kassu, Marcos Medeiros, Bruno Prosperi
Art Director Roni Hirsch
Released February 2014

Credits & Description

Antarctica's responsible-consumption action distributed 30 thousand Rio subway tickets. Check the video from the action.
Media: Online
Advertiser: AmBev
Title: The beer metro card
Product: Antarctica Pilsen
General Creative Director: Luiz Sanches
Creative Director: Bruno Prosperi, Andre Kassu, Marcos Medeiros
Digital Creation Director: Luciana Haguiara, Sandro Rosa
Creation: Tiago Pinho, Leandro Marchiori and Pedro Paes
Art Assistant: Frederico Corazza
Image producer: Conspiração
Executive Producer: Fábio Seixas
Direction: Del
Photography: Will Etchebehere
Art Director: Roni Hirsch
Setup / Editor: Leonardo Lola
Finish: Conspiração
Account Executive: Luciana Mattar and Tico Cruz
Audio Producer: Sonido
Producer and Conductor: Lucas Duque
Announcer: Augusto Madeira
RTV: Vera Jacinto, Rafael Motta, Elisa Mello and Henrique Danieletto
Content strategy: Chris Mello
Programming: Bolha -- Estúdio de Inovação Digital
User Experience Designer: Vanessa Marques
Project Manager: Paulo Bazeggio
Digital Production Director: Fernando Boniotti
Digital Producer: Danubia Fujita
Digital Operation Director: Victor Groba
Account Executive: Fernanda Antonelli, Mariana Silveira, Ana Clara Grana, Bruno Sattim, Yoshiko Saito, Karen Pardo
Planning: Cintia Gonçalves, João Gabriel Fernandes, Daniel Machado, Kamila Signorelli
Media: Flavio De Pauw, Kauê Lara Cury, Fabio Cruz, Carlos Nunes, Carlos Alves de Oliveira, Felipe Braga, Renan Sanches Della Matta, Tuan Martin Navarro
Approval: Jorge Mastroizzi, Bruno Cosentino, Mateus Schroeder, Felipe Cerchiari