Anz Bank Film, Digital Anz Pocket Money, 2 by Tbwa Melbourne

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Anz Pocket Money, 2

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Industry Banking & Financial Services
Media Film, Digital, Interactive & Mobile
Market Australia
Agency Tbwa Melbourne
Released October 2016


D&AD 2017
PR Creative B2c Campaign* Wood Pencil

Credits & Description

Agency: Tbwa\Melbourne
Client: Anz
ANZ Bank wanted to get people talking about financial gender inequality to coincide with International Women’s Day.
To gain a fresh and sharable perspective, a social experiment was captured by a documentary film maker. Brothers and sisters were asked to do chores. We then paid them for the work, but the boys got more than the girls, just like in the real world.
Their spontaneous responses show their sheer indignation at the inexplicable injustice.