THE WILDERNESS DOWNTOWN by Chris Milk for Google

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THE WILDERNESS DOWNTOWN

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Industry Portals
Media Film, Digital, Interactive & Mobile
Market United States
Agency Chris Milk
Released August 2010

Credits & Description

Category: Publications & Media
Advertiser: GOOGLE
Product/Service: ARCADE FIRE
Agency: CHRIS MILK
Date of First Appearance: Aug 30 2010
Entry URL: http://www.google.com/events/cyberentries/wilderness_downtown.html
: (Google Creative Lab)
: Chris Milk (Radical Media)
: (Arcade Fire)
: Mr. doob
: (B-Reel)
English Synopsis
Google released a new Chrome Experiment in partnership with the band Arcade Fire titled “The Wilderness Downtown” which acted as both an interactive music video for the band and a chance to demonstrate the emerging power of the HTML5 programming technology. By drawing on data from Google Maps and Google Streetview, The Wilderness Downtown integrated visuals of the viewer’s childhood home into the narrative, creating a unique, emotional experience. Spread across multiple browser windows that opened and closed as the experienced progressed, The Wilderness Downtown redrew our understanding of how the web (and the music video) can makes us feel.