|Industry||Sportswear, Athletic Footwear & Accessories|
|Media||Film, Digital, Interactive & Mobile|
|Director||Melvin J. Montalban|
Credits & Description
Asics' global Want it More positioning has been brought to life in a new campaign via Infinity Squared, continuing their partnership with The Wallabies and ARU. Inspired by opinion pieces on star fullback Israel Folau coming into the 2017 season, the film focuses on his approach to drawing motivation from the press. As media attention increases around Folau's form, so does his determination to answer the critics - the very embodiment of Want it More.