The HeroSmiths Theory by Energy BBDO Chicago for Aspirin

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The HeroSmiths Theory

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Industry Health & Pharmaceutical Products, OTC Medicines (Pain Relievers, Cold & Flu)
Media Film, Digital, Interactive & Mobile
Market United States
Agency Energy BBDO Chicago
Chief Creative Officer Andrés Ordoñez
Associate Creative Director Julio Alejandro Atehortua, Agustin Ballerio, Fernando Passos
Executive Creative Director Alistair Robertson
Creative Director Pedro Perez, Josh Gross
Art Director Chris Cavalieri
Client Service Director Katie Clow
Production Maverick Studios
Director David García
Released February 2017

Credits & Description

It’s time to make saving lives something common. In the US, there’s a heart attack every 42 seconds. Bayer Aspirin are inspiring people to become to rise up. Agency: Energy BBDO, Chicago.
Media: Web Film
Brand: Aspirin
Agency: BBDO
Geo: United States
Advertising Agency: Energy BBDO, Chicago, USA
Chief Creative Officer: Andrés Ordóñez
Executive Creative Director: Alistair Robertson
Creative Directors: Josh Gross and Pedro Pérez
Associate Creative Directors: Agustin Ballerio, Alejandro Juli, Fernando Passos
Art Director: Chris Cavalier
Lead Designer: Hung Vinh
Head of Integrated Production: Rowley Samuel
Executive Director of Content & Delivery: Brian Cooper
Executive Producer: Jeff Drooger
Senior Integrated Producer: Elena Robinson
Director of Music: Daniel Kuypers
Associate Music Producer: Nick Maker
Global Client Service Director: David Goring-Morris
Client Service Director: Katie Clow
Account Director: Trish von Rein
Account Executive: Kristen Schumacker
Group Planning Director: Catrina McAuliffe
Planning Director: Brian Stout
Senior Planner: Jesse Unger
Production Company: Maverick NYC
Director: David Garcia
Executive Producer: Brad Johns
Editorial Company: Flare
Executive Producer: Mitch Monzon
Editors: Sean Berringer, Jill Dugan, Casey Cobler
Digital Agency: iCrossing
Senior Account Director: Al DeDona
Senior Strategy Director: Catherine Mevs
Account Manager: Amanda Neil
Media Agency: MediaCom
Communications Planning Director: Matthew Gunther
Strategy Director: Charlie Singer
Director / Paid Social: Aaron Welch
Published: February 2017