Associacao Cultural Videobrasil / Sesc: Escape Button by F/Nazca Saatchi & Saatchi Sao Paulo for Associacao Cultural Videobrasil

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Industry Culture, Leisure & Sport
Media Film, Digital, Interactive & Mobile
Market Brazil
Agency F/Nazca Saatchi & Saatchi Sao Paulo
Art Director Fabiano De Queiroz “Tatu”
Copywriter Thiago Espeche Art Director
Released January 2012

Credits & Description

For São Paulo’s 17th International Contemporary Art Festival, we created an online tool for people to escape from their virtual routines, that habit of checking out thousands of times the same websites every day. By logging on to www.botaodeescape.com it is possible to install this escape button by dragging the escape icon onto the toolbar of the browser. When clicked, it takes you, randomly, to several different websites, articles, images and videos recommended by the festival’s artists, including special guest Olafur Eliasson.

Advertising Agency: F/Nazca Saatchi & Saatchi, Brazil
Creative Directors: Fabio Fernandes, Theo Rocha
Art Director: Fabiano de Queiroz Tatu
Copywriter: Thiago Espeche

The Film titled Associacao Cultural Videobrasil / Sesc: Escape Button was done by F/Nazca Saatchi & Saatchi Sao Paulo advertising agency for product: Associacao Cultural Videobrasil (brand: Associacao Cultural Videobrasil) in Brazil. It was released in Jan 2012.