AT&T Film, Digital ALEX by BBDO Atlanta

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Industry Mobile Communications
Media Film, Digital, Interactive & Mobile
Market United States
Agency BBDO Atlanta
Director Trakto
Executive Creative Director Heather Gorman, Jeff Spillane
Art Director Mike Hanley
Copywriter Megan Sovern
Producer Rani Melendez, Richard Ulfvengren
Account Supervisor Marc Burns, Svp Sr. Group Account Director
Editor Geoff Hounsell
Released December 2012

Credits & Description

Advertiser: AT&T
Category: Commercial Public Services
Planner: Dominic Hall
Agency Producer: Grant Gill
Account Manager: Account Supervisor
Account Supervisor: Marc Burns
Music: Minor Swing Chocolat
Copywriter: Megan Sovern
Producer: Richard Ulfvengren
Producer: Rani Melendez
Animation: Spontaneous - Bryce Edwards Producer
Account Supervisor: Svp Account Director
Director: Trakto
Chief Creative Officer: David Lubars
Editing Company: Arcade
Director Of Photography: Emmanuel Lubezki
Executive Creative Director: Jeff Spillane
Editor: Geoff Hounsell
Executive Creative Director: Heather Gorman
Account Manager: Kristen Roche
Art Director: Mike Hanley
Post Production: Spontaneous

Brief Explanation
This spot celebrates an example of how AT&T helps people do what they do better with the advantage of having AT&T Mobile to Any Mobile plan. It opens on an aspiring actress named Alex, who is in her mid-twenties, talking on her phone as she walks down a busy city street. We follow Alex through her busy day as she excitedly calls her family and friends to share the good news - that she booked her first acting part. Because AT&T gives you unlimited calling to any mobile on any network with their unlimited messaging plan, you (and Alex) can call everyone. AT&T. Rethink Possible.