Atta Drinkero: Drink School by King Helsinki for Atta

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Atta Drinkero: Drink School

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Industry Non-alcoholic drinks
Media Film, Digital, Interactive & Mobile
Market Finland
Agency King Helsinki
Director Jani Volanen
Copywriter Tommi Solehmainen
Released April 2011

Awards

Golden Drum 2011
Film Drinks Silver Drum

Credits & Description

Product and services category: Atta Drinkero
Entry
Registrant: KING HELSINKI
Country: FINLAND
Brand name: Atta Drinkero
Advertiser: Oy Hartwall Ab
Advertising agency, city: King, Helsinki
Art director: Viljami Kukkonen
Copywriter: Tommi Solehmainen
Director of Photography: Jarkko T. Laine
Project manager: Sami Huiko
Director: Jani Volanen
Production company: Filmiteollisuus
Other credits: Talent: Kristian Valen

Creative idea explanation:
Film are, as if, failed takes from the commercial film shootig - thanks to uncompromising actor. A guy (some might say gay even though we never said do) is presenting a new product for the film camera. No matter what the director is asking, this presenter tells his own opinions about the product. This is exactly what Atta brand stands for. Being outspoken and true to yourself. No matter what. This turned out to be the boldest and most unique and noticed commercial in Finnish national tv in 2010. It hit the target group hard and was a record breaking product launch.