Axe Film, Digital EVIDENCE 1 by Ponce Buenos Aires

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Industry Hygiene & Personal Care Products, Deodorants
Media Film, Digital, Interactive & Mobile
Market Argentina
Agency Ponce Buenos Aires
Director Rafael Lopez Saubidet
Executive Creative Director Joaquin Cubria, Ricardo Armentano-Analia Rios
Creative Director Mariano Jeger
Art Director Pedro Losada, Demian Veleda, Hernán Cerdeiro
Copywriter Juan Frontini, Ariel Serkin, Nicolas Zarlenga
Producer Marcos Landajo - Nano Tidone
Account Supervisor Luciano Landajo
Released June 2012


Kinsale Shark Advertising Festival 2012

Credits & Description

Category: Viral Film
Advertiser: UNILEVER
Product/Service: AXE SHOWER GEL
Agency: ponce buenos aires
Production Company: ARGENTINACINE, Buenos Aires, ARGENTINA
Chief Creative Officer: Hernan Ponce
Executive Creative Director: Analia Rios/Joaquin Cubria/Ricardo Armentano
Creative Director: Mariano Jeger
Copywriter: Ariel Serkin/Nicolas Zarlenga
Art Director: Hernan Cerdeiro/Pedro Losada
Agency Producer: Roberto Carsillo/Elizabeth Crego
Account Supervisor: Luciano Landajo
Advertiser's Supervisor: Javier Kolliker/Charlie Beevor/Rachele Montellano/Catalina Diez-Pena
Producer: Marcos Landajo/Nano Tidone
Director: Rafael Lopez Saubidet
Sound Design/Arrangement: La Casa Post Sound
Post Production: Pickle House/Che Revolution Post
Music: Swing Musica
Account Manager: Francisco Odriozola
Planner: Marina Pen
Account Manager: Francisco Odriozola
Planner: Marina Pen
Other Credits: Client Services Director: Vanina Rudaeff/Integrated Communication Director: Hernan Zamora

English Description
A guy wakes up after a wild night. He phones a man who answers while driving. The man soon arrives at the younger guy’s home which is in a state of disarray. He opens his small case and takes out an Axe Shower gel and detailer and teaches the guy how to use it. Meanwhile, as the guy is taking a shower, the man cleans all of the evidence from the night before, which includes a gorgeous girl who had been asleep in the guy's bed. The cleaner leaves the house and the guy’s girlfriend arrives immediately afterwards. The cleaner is again driving his car, and his telephone rings.
Overprint: “Clean evidence of the previous night. The Cleaner. By Axe Shower Gel.”