Axe: AXE AUTO ROMEO by BBH Singapore for Axe

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Industry Deodorants
Media Film, Digital, Interactive & Mobile
Market Singapore
Agency BBH Singapore
Released September 2010

Awards

Spikes Asia 2011
Mobile Mobile Bronze

Credits & Description

Advertiser UNILEVER
Product AXE BODYSPRAY
Entrant BBH ASIA PACIFIC Singapore, SINGAPORE
Type of Entry: Mobile
Category: Mobile Applications and other Downloadable Tools
Title: AXE AUTO ROMEO
Advertiser/Client: UNILEVER
Product/Service: AXE BODYSPRAY
Entrant Company: BBH ASIA PACIFIC Singapore, SINGAPORE
Advertising Agency: BBH ASIA PACIFIC Singapore, SINGAPORE
2nd Advertising Agency: MONTEROSA Singapore, SINGAPORE
Creative Credits
Name Company Position
Steve Elrick BBH Executive Creative Director
Peter Callaghan BBH Creative Director
Paul Downs BBH Art Director
David Thackray BBH Copywriter
Thijs Jacobs BBH Creative Technologist
David Webster BBH Business Director
Amy Wong BBH Digital Project Director
Noel Chan BBH Programmer
Dillah Zakbah BBH Producer
Emah Zaini BBH Account Manager
Brief Explanation:
When you're on a date, the other girls who like you will feel left out. Axe Auto Romeo is an app that lets you keep all the ladies in your life happy by paying attention to them on your behalf. Simply answer a few questions about the ladies you want to keep happy. Then Axe Auto Romeo will automatically begin sending them personalised messages that let them know you're thinking about them.

The Film titled Axe: AXE AUTO ROMEO was done by BBH Singapore advertising agency for product: Axe Deodorant (brand: Axe) in Singapore. It was released in Sep 2010.