Axe Film, Digital #YouGottaDry. Be Cool. Even When You're Not, 2 by Red Hot Ops

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#YouGottaDry. Be Cool. Even When You're Not, 2

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Industry Deodorants
Media Film, Digital, Interactive & Mobile
Market South Africa
Agency Red Hot Ops
Released May 2016


The Loeries Awards 2016

Credits & Description

Title #YouGottaDry. Be Cool. Even When You're Not.
Agency / Entrant Gorilla Creative Media
Brand Unilever
Product AXE Anti-Perspirant and Body Spray
Business sector Toiletries/Pharmaceuticals
Account Management Lauren Scott
Agency Gorilla Creative Media
Agency Art Director Kailash Maharaj
Animator Christy Addy
Brand Representative (Client) Troy Griffin, Ryan Fauconier
Chief Creative Officer Jordan Wallace
Creative Director Craig Miles
Designer Tom Pauling
Director Steve Tanchel
Editing Company Nova
Editor Nic Goodwin
Executive Creative Director Adam Brandt
Film Production Company Red Hot Ops
Information Architect/UX Design Briar Harmer, Zahira Kharsany
Media Agency Mindshare
Performance Xzibit
Social Media & Community Management Nhlanhla Ndwandwe
Strategist Michelle McEwan
Writer Jonathan Peters-Newman