|Industry||Culture, Leisure & Sport, Whiskey|
|Media||Film, Digital, Interactive & Mobile|
|Agency||M&C Saatchi London|
Credits & Description
In the film McGinley reveals how an injury, which caused him to lose out on a promising career in Gaelic football, turned out to be a blessing in disguise as it led him to conquer the golfing world instead. The last thing he'd thought he would be was a professional golfer. He also talks about how it felt to lead the 2014 European Ryder Cup team to victory. The 4-minute film was created by Just So in association with M&C Saatchi and is part of a three year strategy to bring to life the brand’s association with golf around the world.