Hidden Truth by Ogilvy Sao Paulo for Bandnews Tv

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Hidden Truth

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Industry TV Channels/Radio Stations and Programmes, Against violence
Media Film, Digital, Interactive & Mobile
Market Brazil
Agency Ogilvy Sao Paulo
Released May 2017

Credits & Description

Brazilians seek the truth by turning on BandNews. But there's somewhere else they can go for the truth: 180 an anonymous tip hotline in Brazil. However, only 70% of the victims don't press charges on their aggressors. So we brought these two medium together to encourage people to speak up. Hidden Truth is a series of family testimonials that seems normal, but then reveals a truth about domestic violence when you type 1-8-0 (the number of Brazil's anonymous tip hotline) on your computer's keyboard. Each number corresponds to a YouTube's time keyboard shortcut, that moves the video backwards and forwards. By doing so, the video was edited, changing the character’s speech, forming a new sentence that reveals a call for help behind the relationships: false imprisonment, sexual abuse and physical violence. All the editing mechanics were created based on features already available on Youtube, with no need for intervention.
Media: Interactive
Category: Publications & media
Client: BandNews
Agency: Ogilvy & Mather
Country: Brazil