Bang & Olufsen Film, Digital Drawing sound by Mass Appeal New York

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Drawing sound

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Industry Electronic Devices & Home Appliances
Media Film, Digital, Interactive & Mobile
Market United States
Agency Mass Appeal New York
Production Decon
Director Amilcar Gomes
Released December 2016

Credits & Description

Category: Electronics, Technology
Media: Content
Brand: Bang & Olufsen
Agency: Mass Appeal
Geo: United States
Advertising Agency: Mass Appeal, New York, USA
Account Director: Jon Colclough
Agency Producer: Brette Graber
Production Company: Decon
Executive Producer: Misha Louy
Head of Production: Brian Turner
Production Manager: Raquel Marvez
Technical Director: Travis Hoggard
Director: Amilcar Gomes
Director of Photography: Jason Banker
Line Producer: Chad Ghiron
Production Designer: Kate Stein
Lighting Designer: Ed Warren
Sound Mixer: David Rosenberg
Editors: Ryosuke Tanzawa, Kristen Swayback
Post Producer: Caroline Eisen
Audio Engineer: Grant Jefferson
Colorist: Anthony Carvalho
Composers: Josh Peck, Grant Jefferson
Music Company: Ski Team
Published: December 2016
Description: The campaign explores the power of listening through speech, music and architectural acoustics, uniting personal stories with visuals from local urban art events. Instead of focusing on delivering experiential and digital media components separately, they integrated the two to deliver an immersive art experience that was shot and woven into a visually rich narrative spot. This experience meets content approach allowed the creative team to tailor the arc of the final piece, resulting in a poetic montage of the aesthetic of the event, straying from a docu-style and instead embracing a broader spirit of the experience.