Bank Of New Zealand/ BNZ Film, Digital BNZ: Money is good by Colenso BBDO Auckland

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BNZ: Money is good

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Industry Banking & Financial Services
Media Film, Digital, Interactive & Mobile
Market New Zealand
Agency Colenso BBDO Auckland
Director Gary De The Glue Society
Executive Creative Director Dave King, Steve Cochran
Art Director James Conner
Copywriter Christie Cooper
Producer Michelle Currinder, Jen Storey, Megan Robertson
Account manager Hannah Watson
Editor Bernard Gary @ The Editors, Bernard Garry For The Editors
Released October 2012

Awards

One Show 2013
One Show Consumer Television / Commercials of Var. Length - Campaign Merit

Credits & Description

Entrant: Revolver, Sydney
BNZ
"Be Good With Money"
Corporate Name of Client: BNZ
Chief Marketing Officer: Craig Herbison
Group Account Director: Paul Wilson
Senior Account Director: Jo Underdown
Senior Account Manager: Hannah Watson
Agency: Colenso BBDO NZ
Creative Team: Nick Worthington
Steve Cochran
James Conner
Christie Cooper
Creative Directors: Nick Worthington
Steve Cochran
Agency Producers: Jen Storey
Megan Robertson
Production Companies: Revolver
Park Pictures
Director: Gary Freedman for The Glue Society
Executive Producers: Michael Ritchie
Jackie Kelman Bisbee
Justin Pollock
Producer: Michael Ritchie
Cinematographer: Toby Schleissler
Production Designer: Tom Foden
Line Producer: Michelle Currinder for Park Pictures
Post-Production Company: The Editors
Editing Facility: The Editors
Editor: Bernard Garry
Sound Design Company: Song Zu
Sound Designer: Simon Kane
Music Production Company: Turning Studios
Music: Elliott Wheeler
Brief Explanation
Bank of New Zealand is one of New Zealand’s ‘big’ four banks.But that was the problem. People weren’t distinguishing BNZ as anything different.We were tasked with launching a unique leadership position, communicated in an interesting and disruptive way.In New Zealand, bank advertising is boring. However money is fascinating… so we started a conversation about money. By starting unbranded and asking provocative questions in media all over New Zealand, the campaign felt like a movement. This meant rather than a cynical and disengaged response to another bank campaign, people got involved and participated in the conversation.