BBC Film, Digital BBC Make Me by BBC Creative Services

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BBC Make Me

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Industry TV Channels/Radio Stations and Programmes
Media Film, Digital, Interactive & Mobile
Market United Kingdom
Agency BBC Creative Services
Creative Director Aidan Mcclure, Laurent Simon
Art Director Arvid Harnqvist
Copywriter Amar Marwaha
Producer Ivana Bohuslavova
Production MediaMonks
Released May 2017


British Arrow 2018
The Winners Interactive video advertising Bronze Campaigns Arrow

Credits & Description

Category: Media
Media: Digital
Brand: BBC
Agency: BBC Creative
Geo: United Kingdom
Advertising Agency: BBC Creative, London, UK
Creative Directors: Aidan McClure, Laurent Simon
Art Director: Arvid Harnqvist
Copywriter: Amar Marwaha
Producer: Ivana Bohuslavova
Marketing: Daniel Walsh
Production Company: Media Monks
Published: May 2017
BBC MAKE ME is a first of its kind interactive mood matcher for content. It lives natively on Facebook and catalogues more than 150 clips based on moods rather than programs.So if the user wants to feel happy, BBC MAKE ME serves them something that will make them laugh. Or if they want to feel sad, BBC MAKE ME serves them something emotional. BBC MAKE ME was created to tackle the fierce competition for 16-24 year-olds’ attention and to establish BBC as a brand that has relevant content ‘for them’.