BBC Film, Digital Steve the Dog by Y&R London

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Steve the Dog

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Industry TV Channels/Radio Stations and Programmes
Media Film, Digital, Interactive & Mobile
Market United Kingdom
Agency Y&R London
Creative Director Jim Bolton
Released May 2017

Credits & Description

Client: BBC
Agency: Y&R London
Creative Director: Jim Bolton
Business Director: David Pomfret

Account Director: Eileen Cosgrove-Moloney
Account Manager: Tom Lamming

Agency Producer: Fiona Renfrew
Director/ Production Co: Ben Gregor
Producer: Tim Katz

Editor: Brendan Jenkins (TenThree Editors)
Post Production: Ludo Fealy (nineteentwenty)
Sound Design: Owen Griffiths (Jungle Studios)
Typographer: N/A
DoP: Fede Alfonso
Music supervision: Native Music
Original Composition: Fred Ashworth @ Native Music
Y&R London and Steve the Dog Create Personalised Service Trail for the Nation’s Favourite Broadcaster
Y&R London has created a new TV trail which showcases the vast range of personalisation features available across the BBC.
The campaign highlights how the BBC’s millions of viewers and listeners can tailor products and services to their specific interests and requirements. The TV trails demonstrate how to stay up to date with favourite TV shows, sports teams and local weather reports.
Y&R London created Steve the Dog, played by the dog who many viewers will know as Poldark’s Barley, to showcase why the BBC is the nation’s favourite broadcaster in the digital age. The campaign is a tongue-in-cheek look at the experiences of an average dog, with interests we can all relate to such as sport, music and weather, using the BBC’s personalised services. Steve demonstrates how personalisation makes staying up to date and finding new programmes and services of interest easier.