|Industry||Beers and Ciders|
|Media||Film, Digital, Interactive & Mobile|
|Agency||Leo Burnett Belgrade|
|Creative Director||Anja Radulovic|
|Art Director||Rade Saptovic|
|Copywriter||Dubravka Strbac, Vukojevic|
Credits & Description
We want people to drink Beck’s responsibly – that’s why we created a mobile app that tests your sobriety. When drunk, one cannot perform even the simplest task – like fitting a key into a keyhole. And, as we all know, Beck’s logo is - a keyhole with a key! So, we designed the simple sobriety test app: in order to test your driving ability, you need to keep a key in a moving keyhole for 25 seconds. Fail to do so, and the app automatically dials the cab company in your area. When you drink and drive, there’s no going Beck’s!