Benjamin Moore & Co.: Main Street Matters by The Martin Agency Richmond for Benjamin Moore

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Benjamin Moore & Co.: Main Street Matters

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Industry Household maintenance & pet products
Media Film, Digital, Interactive & Mobile
Market United States
Agency The Martin Agency Richmond
Creative Director Vanessa Fortier
Producer Anya Mills, Ross Skinner
Photographer Adam Ewing, Corey Hendrickson
Editor Steve Jess
Released June 2013

Credits & Description

Main Street Matters, features a voiceover from Brad Pitt and is intended to help communities revitalize small businesses on âMain Street.â National TV, social media and digital ads will drive users to the site, paintwhatmatters.com, where they will vote to choose one town out of 100 to receive a Benjamin Moore makeover. Voting will last through June 30 with painting and renovations occurring in 20 cities from July 2013 â May 2014.
Category: Household, garden & pets
URL: http://www.paintwhatmatters.com
Client: Benjamin Moore & Co.
Agency: The Martin Agency
Country: United States of America
Chief Creative Officer: joe alexander
Creative Director: Vanessa Fortier
Producer: Anya Mills
Producer: Ross Skinner
Senior Copywriter: Raymond McKinney
Senior Art Director: Ty Harper
Group Account Director: Pete Watson
Account Director: Carey Ely
Photographer: Adam Ewing
Photographer: Corey Hendrickson
Account team: Katherine Dorey
Editorial Company: Whitehouse, NY
Editor: Steve Jess
Assistant Editor(s): Josh James
Editorial EP: Lauren Hertzberg
Editorial Producer: Nick Crane
Post Facility: Running W/ Scissors
Flame Artist: Ashby Wratchford
Audio Post Company: Rainmaker
Engineer: Jeff McManus
Music: Duotone â NY
Composer/Arranger: Aaron Mirman
Voiceover talent: Brad Pitt