Beşiktaş JK Film, Digital Silent Cheer by Muhabbet Turkey

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Silent Cheer

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Industry Sports Teams & Events
Media Film, Digital, Interactive & Mobile
Market Turkey
Agency Muhabbet Turkey
Creative Director Kenan Unsal, Emrah Karpuzcu
Art Director Roksan Sarıoğlu
Copywriter Selin Uğur
Released November 2016

Credits & Description

Category: Sports
Brand: Beşiktaş JK
Agency: Muhabbet
Geo: Turkey
Additional Info: Ambient
Agency: Muhabbet, Turkey
Creative Directors: Kenan Ünsal, Emrah Karpuzcu
Art Director: Roksan Sarıoğlu
Copywriter: Selin Uğur
Additional Credits: Ahmet Kaval, Türkü Yaka
Published: November 2016
Description: In 2016, Besiktas had a very critical Champions League match with Benfica. The club somehow had to bring back together its polarized fans. To gather our polarized fans around a social issue having the effect of creating world’s most crowded cheering group of fans. Even to include hearing impaired people who did not ever get the chance to cheer for their favorite team.