BIG NOSES by Del Campo Saatchi & Saatchi Buenos Aires for Bgh

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BIG NOSES

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Industry Electronic Devices & Home Appliances, Air Conditioners
Media Film, Digital, Interactive & Mobile
Market Argentina
Agency Del Campo Saatchi & Saatchi Buenos Aires
Executive Creative Director Mariano Serkin, Maxi Itzkoff
Art Director Maximiliano Maddalena, Ignacio Ferioli
Copywriter Lisandro Grandal, Diego Medvedocky
Designer Guido Fusetti, Sebastian Beretta
Account Supervisor Mariano Cafarelli
Released November 2010

Credits & Description

Category: Other Digital Channels
Advertiser: BGH
Product/Service: BGH AIR CONDITIONERS
Agency: DEL CAMPO NAZCA SAATCHI & SAATCHI
Date of First Appearance: Nov 29 2010
Entry URL: http://www.dcnazca.com.ar/casos/2011/cannes/bignose/index.html
Executive Creative Director: Maxi Itzkoff (Del Campo Nazca Saatchi & Saatchi)
Executive Creative Director: Mariano Serkin (Del Campo Nazca Saatchi & Saatchi)
Creative Director: Diego Medvedocky (Del Campo Nazca Saatchi & Saatchi)
Creative Director: Ignacio Ferioli (Del Campo Nazca Saatchi & Saatchi)
Copywriter: Diego Medvedocky (Del Campo Nazca Saatchi & Saatchi)
Art Director: Ignacio Ferioli (Del Campo Nazca Saatchi & Saatchi)
Agency Producer: Adrian Aspani (Del Campo Nazca Saatchi & Saatchi)
Agency Producer: María de la Paz Landeyro (Del Campo Nazca Saatchi & Saatchi)
Account Manager: Juan Manuel Aralda (Del Campo Nazca Saatchi & Saatchi)
Account Supervisor: Mariano Cafarelli (Del Campo Nazca Saatchi & Saatchi)
Designer: Guido Fusetti (Del Campo Nazca Saatchi & Saatchi)
Designer: Sebastian Beretta
Directors: Diego/Vlady (Peluca Films)
Executive Producer: Alejandro De Michele (Peluca Films)
Advertiser's Supervisor: Nicolas Videla (BGH)
Advertiser's Supervisor: Carina Catalano (BGH)
Advertiser's Supervisor: Sebastian Nugnez (BGH)
Interactive Director: Juan Ignacio Perez Sanchez (Del Campo Nazca Saatchi & Saatchi)

English Synopsis
The brand BGH wanted to launch its new line of Air Conditioners that provide the purest air of all.

We decided to help those who need pure air most: BIG NOSES.

If you had a Big Nose, BGH gave you a 25% discount.

We created: THE NOSE-O-METER, a device that measures the length of a nose.

¨BIG NOSES.COM"
1 The big noses uploaded their profile picture.
2 A software measured the size of the nose.
3 If the measure was successful
4 The system directed you to the nearest Nose-O-Meter.