The Secret by Y&R Sao Paulo for Bic

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The Secret

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Industry Stationery
Media Film, Digital, Interactive & Mobile
Market Brazil
Agency Y&R Sao Paulo
Director Paschoal Samora
Copywriter Rui Branquinho, Thiago Espeche Art Director
Producer Nicole Godoy E Mariana Mendes
Production Conspiracao Filmes
Released January 2016

Credits & Description

Additional: English Subtitles
Title: Test
Media: Online
Category: Office Equipment
Product: BIC Evolution Pencil
Advertised brand: BIC
Advert title(s): O Segredo (in portuguese)
Translation of headline to English: The Secret
Advertising Agency (Name, City, Country): Y&R São Paulo (Brazil)
Agency website: http:// http://yrbrasil.com.br/
Сreatives: Executive Creative Officer: Rui Branquinho / Creative Director: Rui Branquinho / Copywriter: Rui Branquinho, Thiago Espeche / Art Director: Rafael Goulart, Ronaldo Fonseca
Production Company: Conspiração Filmes
Published/Released (Month, Year): January/2016
Agency: Y&R São Paulo (Brazil)
Client: BIC
Title: The Secret
Executive Creative Officer: Rui Branquinho
Creative Director: Rui Branquinho
Copywriter: Rui Branquinho, Thiago Espeche Art Director: Rafael Goulart, Ronaldo Fonseca
Producer: Nicole Godoy e Mariana Mendes
Production Company: Conspiração Filmes
Director: Paschoal Samora
Director of Photography: Miguel Vassy
Executive Producer: Renata Brandão
Post Production: Conspiração Filmes
Sound Producer: A9 Áudio