Bimbo Film, Digital EAT YOUR FAVORITE SONG by DraftFCB Mexico

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EAT YOUR FAVORITE SONG

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Industry Bread
Media Film, Digital, Interactive & Mobile
Market Mexico
Agency DraftFCB Mexico
Director Pierre Tatarka
Executive Creative Director Ariel Senzacqua, Dora Barcenas
Creative Director Ivonne Casillas, Oscar Mendoza
Producer Dolores Muro De Nadal, Carlos Estrada
Photographer Jean-Michel Berard
Released March 2013

Credits & Description

Advertiser: BIMBO
Agency: DRAFTFCB MEXICO
Category: Foods & Drinks
Advertising campaign: EAT YOUR FAVORITE SONG
Creative Vice President: Ignacio Zuccarino (Draftfcb )
Senior Art Director: Rodolfo Avila (Draftfcb )
Vice President Planning: Mariana Hernandez (Draftfcb )
Creative Director: Oscar Mendoza (Draftfcb )
Account Director: Paulina Fernández (Draftfcb)
Director: Pierre Tatarka (Brixton Films)
Senior Copywriter: Rodrigo Serrano (Draftfcb )
Coding Director: Diego Carrera (Astrata)
Producer: Dolores Muro de Nadal (Draftfcb )
Executive Creative Director: Dora Barcenas (Draftfcb )
Photographer: Jean Berard (JB Fotografía)
Executive Creative Director: Ariel Senzacqua (Draftfcb )
Producer: Carlos Estrada (Brixton Films)
Head of Art: Edgar Rodriguez (Draftfcb )
Head Of Production: Enrique Santos (Brixton Films)
Creative Director: Ivonne Casillas (Draftfcb )
Lawyer And Partner: León Felipe Sanchez (Fulton & Fulton, S.C.)
Account Grouper: Luisa Pinto (Draftfcb )

Brief Explanation
Bimbo launched a new kind of bread: thins. Consumers weren't sure what kind of recipes they could prepare. We created a unique recipe book: a website that transforms songs into recipes. 1. We sorted out songs according to 5 values: loudness, rythm, energy, danceability and liveness.2. We associated each value into 5 groups of ingredients: main, vegetable, dressing, condiment and a surprise ingredient. 3. Depending on the amount of each of these 5 values that the song has, it will get one ingredient or another. 4. It links music genre and region for the final touch.