Bing Film, Digital DECODE JAY-Z WITH BING by Droga5 New York

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Industry Software & Multimedia Productions, SaaS
Media Film, Digital, Interactive & Mobile
Market United States
Agency Droga5 New York
Creative Director Neil Heymann
Art Director Jon Kubik
Copywriter Adam Noel, Spencer Lavellee
Designer Jon Donaghy
Released October 2010

Credits & Description

Category: Best Digitally Led Integrated Campaign
Advertiser: BING/JAY-Z
Agency: DROGA5
Date of First Appearance: Oct 18 2010
Entry URL:
Creative Chairman: David Droga (Droga5)
Creative Director: Neil Heymann (Droga5)
Copywriter: Adam Noel/Spencer LaVellee (Droga5)
Art Director: Jon Kubik (Droga5)
Designer: Jon Donaghy (Droga5)
Director of Photography: Paul McGeiver (Droga5)
Senior Digital Designer: Piper Darley (Droga5)
Junior Digital Designer: Elias Holtz (Droga5)
Head of Integrated Production: Sally-Ann Dale (Droga5)
Senior Digital Producer: Andrew Allen (Droga5)
Digital Producer: Toph Brown (Droga5)
Executive OOH Producer: Cliff Lewis (Droga5)
OOH Producer: Mea Cole Tefka (Droga5)
Head of Print Services: Rob Lugo (Droga5)
Studio Artist: Chris Thomas (Droga5)
Director of Digital Strategy: Hashem Bajwa (Droga5)
CEO: Andrew Essex (Droga5)
Group Account Director: Shawn Mackoff (Droga5)
Account Manager: Megan Collins (Droga5)
User Experience Designer: Consuelo Ruybal (Droga5)
Director of Polygons: Colin Lord (Droga5)
Location Scout/Photographer: Dan Welch (Droga5)
General Counsel: Scott Waldbaum (Droga5)
Videographer: Sam Kilbreth (Droga5)
Videographer/Editor: Nick Divers (Droga5)
Production Assistant: TJ Ryan (Droga5)
OOH Coordinator: Yael Bloom (Droga5)
Photographers: Xiao Li Tan/Fernando Sanchez (Droga5)
Assistant Account Manager: Louisa Cronan (Droga5)
Head of Digital Operations: Mike Janensch (Droga5)
Community Manager: Shalaina Ramos (Droga5)
Director of Business Affairs: Dianne Richter (Droga5)
Business Affairs Assistant: Kristin Bilella (Droga5)
Broadcast Intern: Bill Berg (Droga5)
Location Services: Mick Breitenstein (Droga5)
Proofreader: Cara Muzik (Droga5)
PR Company: Sunshine, Sachs & Associates (Sunshine, Sachs & Associates)
General Manager of Marketing: Eric Hadley (Bing)
Senior Marketing Manager: Ryan Cameron (Bing)

English Synopsis
Microsoft’s Bing wanted to connect with a younger audience. So we teamed up with Jay-Z to launch his autobiography, ‘Decoded.’ In the month leading up to the book’s release, each page was placed in a location relevant to its specific content. Pages appeared in hundreds of locations, using billboards and bus shelters, or creating innovative new media to tell the story.