BNP Paribas Open Film, Digital WE ARE TENNIS by R/GA London

Adsarchive » Film , Digital » BNP Paribas Open » WE ARE TENNIS


Pin to Collection
Add a note
Industry Website
Media Film, Digital, Interactive & Mobile
Market United Kingdom
Agency R/GA London
Art Director Sam Dallyn
Released March 2011

Credits & Description

Category: Corporate Information
Advertiser: BNP PARIBAS
Agency: R/GA
Date of First Appearance: Mar 1 2011
Entry URL:
Open Standards Developer: Sel-Vin Kuik (R/GA)
QA Assurance Analyst: Razvan Creanga (R/GA)
QA Engineer: Andrei Brebulet (R/GA)
Director,Analytics: Jonathan Longden (R/GA)
Senior Producer: Catherine Cakir (R/GA)
Senior Producer: Pip Durkin (R/GA)
Associate Producer: Rich Walker (R/GA)
Managing Director: Jim Moffatt (R/GA)
Executive Creative Director, Interaction Design: James Temple (R/GA)
Associate Creative Director, Copy Writing: Andy Cutbill (R/GA)
Design Director: Lucio Rufo (R/GA)
Art Director: Sam Dallyn (R/GA)
Senior Visual Designer: Ben Minton (R/GA)
Senior Visual Designer: Louis-Philippe Riel (R/GA)
Senior Interaction Designer: Andre Figueiredo (R/GA)
Associate Creative Technical Director: Nicolas Le Pallec (R/GA)
Executive Technical Director: Paul Abrelat (R/GA)
Senior Open Standards Developer: Ben Barnett (R/GA)
Open Standards Developer: Martin Hyrsal (R/GA)
Senior Open Standards Developer: Richard Lainchbury (R/GA)
English Synopsis
For the die-hard tennis fan, there wasn’t a place to go for all things tennis. As the world’s #1 tennis sponsor, BNP Paribas wanted to create the ultimate tennis destination for fans. We created We Are Tennis, a site that covers every aspect of the game. Fans get the latest news, coverage at all levels of play: juniors, amateurs, charity events, and the senior tour. Live scores and the most recent match results are posted in real time. Fans also vote on their pick for the top tennis players, along with dynamic tweets pulled into the site.